bobi Los Angeles was founded in 2006. Effortless, comfortable, casual luxury is the foundation of bobi. The label encompasses a mix of soft and edgy - novelty styles with a soft touch (handfeel). It incorporates only the finest fabrics and unique color stories with timeless designs and superb craftsmanship to create the perfect line of fashion basics.
After several years of continued growth, in early 2014, bobi Los Angeles launched its premium label bobiBLACK. It is a collection of better women's clothing with a focus on more formal styles and fabrications. This premium label includes trend-forward and directional pieces that can either be worn alone or used to complement any timeless pieces from the main line.
What started as a simple line of long layering tanks and contemporary t-shirts has developed into a refined, full knit-based collection available in prestigious department stores, select online retailers and contemporary boutiques worldwide.